NGP e-cigarette

The recent rise in popularity of NGP (e-cigarettes) throughout the world demonstrates the enormous potential these devices have to wean users off of combustible cigarettes. We are dedicated to addressing customer demand for next-generation goods (NGP) and, in doing so, we want to contribute to harm reduction.

Over the next five years, we expect growth in all NGP categories, and by 2025, we estimate NGP (e-cigarettes) to have a significant presence, accounting for roughly 20% of the global nicotine market.

We will be guided by local customer tastes as we aim to establish a successful NGP company, concentrating investments on heated tobacco in Europe and vapor in the United States, the world's largest vape market.

Our product line includes vapor, heated tobacco, and oral nicotine, which covers all three NGP categories.