HNB e-cigarette

HNB e-cigarettes provide an alternative to combustible cigarettes for smokers who do not want or are unable to quit smoking. The tobacco industry recognized that cigarettes' long-term sustainability was compromised and produced a more varied product. According to the tobacco lobby, HNB e-cigarettes provide the benefit of harm reduction while also ensuring some brand mobility at a time when the World Health Organization (WHO) restricts brand marketing to plain packaging.

HNB e-cigarettes are advertised by their manufacturers as a much safer alternative to tobacco cigarettes. According to research and development teams, HNB products provide the throat hit that smokers want while quitting while also releasing nicotine as soon as a typical cigarette.